Banner advertising
Banner advertising on the Internet is a great tool for increasing brand awareness. This is one of the options for contextual advertising, which uses a combination of text and images. Due to the visual component, such ads are more “catchy” and better remembered by the user.
June, 14 | Saturday
21.00 – 00.00
Hartwall Arena
Banner Advertising Services from PLOBAX SRL
- Banner advertising in search enginesSearch networks (Google in particular) have a variety of display advertising options, from YouTube ads , where you can embed banners along with an advertising video, to a network of over 2 million websites. Each of these 2 million sites has a dedicated space for an ad unit, where Google places advertisers' ads.
- Banner advertising on international advertising platformsCriteo, RTB House, Display & Video 360 and other similar platforms allow you not only to attract a new audience with the help of media advertising, but also to return the old one. With the help of these platforms, you can launch advertising on several advertising platforms at once (including those that are not part of search engine partner networks), control the result and quickly optimize campaigns.
- Banner advertising in social networksBanner ads on Facebook, Instagram and LinkedIn look like regular posts in the feed and easily attract users' attention. Social networks provide very flexible targeting options: gender, age, geography, interests, marital status, education, place of work and events (for example, moving).
- Yandex.Direct.A popular contextual advertising platform with a variety of options. Banner advertising can be shown on various thematic services of Yandex itself.
How does banner advertising work?
An ad consists of an image and text (sometimes a button). By using different image formats, the advertiser has many opportunities to catch and hold the client's attention, so this tool is most often used to increase reach and brand awareness.
In order for banner advertising to bring maximum effect, it is not enough to understand the algorithms of advertising systems. The synergy of design, marketing and technology is important here - correctly selected creatives, competent text and meticulous adjustment of advertising campaigns will help increase recognition and affect the payback of your online advertising.
In order for banner advertising to bring maximum effect, it is not enough to understand the algorithms of advertising systems. The synergy of design, marketing and technology is important here - correctly selected creatives, competent text and meticulous adjustment of advertising campaigns will help increase recognition and affect the payback of your online advertising.
An important difference between display advertising and search advertising is targeting. Banner advertising covers not only advertising systems, but also their partner sites - this allows showing ads to almost 90% of Internet users. Due to the huge number of places and topics for displaying ads, the marketer has access to more flexible (compared to search and shopping campaigns) targeting settings: socio-demographic data, behavioral targeting and interest targeting.
These advantages, combined with the PPC model, where payment is made only for clicks , allow advertisers to achieve high results without overspending their budget.
These advantages, combined with the PPC model, where payment is made only for clicks , allow advertisers to achieve high results without overspending their budget.
What tasks does banner advertising solve?
- Rapid growth of
brand awarenessYou can quickly tell your first interested clients about yourself if you order media advertising at the start of your business or after rebranding. In addition, this is a great tool for maintaining the audience's interest in your products. - Advertising new services, products and offersBanner advertising is great for announcing promotions or product range updates. You will have the opportunity to interact with new customers and prepare individual offers for each category of the target audience.
- Promoting products where visuals are importantCars, real estate and luxury goods are niches where it is important for the customer to see what they are buying. Banner advertising can play a decisive role - with its help you can show the customer your products and tell about yourself.
What we do as part of the service
Strategy development
Based on the goals you set for online advertising, we create a strategy - a document that specifies deadlines, budgets, commission, tools and stages for achieving the goal. This document is a layout of a "real" advertising campaign, which clearly describes who your client is and how we can establish contact with them using online advertising.
Preparation of technical specifications
After the strategy is approved, we will prepare technical specifications for the designer and copywriter. The result of their work will help us create effective ads. If your company does not have these employees, we will provide our full-time specialists.
Launch of an advertising campaign
Once the strategy is approved and we have creatives and ad texts, we set up advertising campaigns: we set the audience, budget and campaign timeframe, select targeting and launch advertising.
Monitoring and optimization
We sum up the interim results of the advertising campaigns’ effectiveness and, if we see opportunities for growth, we optimize them. If the campaigns show high effectiveness, we continue working and achieving results.
Campaign Results Report
Once the advertising campaign is over, we generate a report and send it to you. In the report, you will see how much money we spent on the advertising campaign, what results and due to what actions we achieved, what we plan to do next.
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